Adwords Optimization

AdWords Optimization has moved !!!

2008-12-12T19:50:00.000+01:00

Please visit my new AdWords Optimization website. Find out more AdWords optimization tips and secrets to optimize your AdWords campaigns...

Use keyword matching options with negative keywords

2008-12-12T19:48:00.000+01:00

Inside AdWords: Quick tip: Use keyword matching options with negative keywords

New AdWords Feature: Display Ad Builder Tool

2008-10-16T17:08:00.000+02:00

Still only available for advertisers from US and Canada, this new feature should be available very soon to all AdWords advertisers.Inside AdWords: Build your own display ads in minutes

Inside AdWords: Fall is webinar season

2008-09-01T23:15:00.000+02:00

Inside AdWords: Fall is webinar season

Quality score - Landing page load time

2008-03-08T09:59:00.006+01:00

Google AdWords team announced that they will take into account our landing page load time to calculate Quality Score (QS). The "good news" is that they will grant advertisers a 1-month grace period. I mean if you enter the growing club of the "bad avertisers according to Google", you will have one month to make appropriate changes.Here are basic recommandations:Check your redirects. Avoid to have

Download URL Tagging Tool - Google Analytics

2008-02-16T10:01:00.010+01:00

Download the free URL tagging tool for Google AnalyticsIf you're using Google Analytics, I've created for you a free tool that will easily manually tag your destination URL. It's an Excel sheet that generates customized URL to help you track your online campaigns (banners, emails, non-AdWords PPC campaigns, etc.).You can find it here. Campaign tracking allows you to properly gauge the success of

AdWords Editor Shortcuts

2008-02-10T12:28:00.000+01:00

If you are an AdWords advertiser, you may already use AdWords Editor (if you don't, I can only advise to do so! http://www.google.com/intl/en/adwordseditor/So here are the main shortcuts for AdWords Editor. Print and keep them at hand when you're optimizing your AdWords campaigns or launching new ad groups!Ctrl+O Open accountCtrl+R Get recent account changesCtrl+S Post changesCtrl+A Select

AdWords Optimization - Optimize ROI

2008-02-03T14:14:00.002+01:00

The first thing we need to know when we are talking about ROI is what ROI is. ROI stands for Return on Investment. But simply put, ROI is how much money you're making after you pay your advertising costs.What is Return on Investment (ROI) Analysis?ROI is a comparison of benefits to cost expressed as a percentage of the original investment. Advertisers measure ROI by

AdWords Optimization - Optimize Traffic

2008-02-03T11:48:00.000+01:00

When we are talking about traffic, we are talking about two different things. First, increasing traffic can mean increasing the number of impressions an ad is showing on. It also can mean increasing the number of clicks an ad is getting for their existing impressions. For the purpose of this section, when we talk about increasing traffic, we mainly mean increasing the number of impressions an

AdWords Optimization - Optimize CTR

2008-01-29T19:59:00.000+01:00

We'll see together how to optimise for a goal of CTR.When I talk about a goal of CTR, this also contains a few other goals as well:Increasing ad rank without wanting to increase the max CPCsPaying less per click but maintaining current positionGetting more clicks for the same amount of money (especially when the daily budget is reachedAn increase in CTR can meet all of these goals – so this

How to link AdWords to Google Analytics

2008-01-18T23:02:00.000+01:00

Easy!You can find the detailed procedure to link or unlink an AdWords account to a Google Analytics account here:http://adwords.google.com/support/bin/answer.py?answer=55507&query=link&topic=&type=f&onClick=

Wanna try AdWords?! Get Your Promotional Credit !

2007-07-10T13:24:00.000+02:00

These links will lead you to pages where you can legitimately ask for your promotional credit as a new AdWords customer : http://.../.../.../awo_welcome ($50)http://.../.../.../aw-freecoupon (£30) http://.../.../.../aw-redeemitnow (£30) http://.../.../.../awo-fr-moncoupon (€50) http://.../.../.../awo-fr-oa-jdn-ba (€50) http://.../.../.../awo_email_sme (€50) http://.../.../.../

Copy/cut and Paste campaigns from one account to another with AdWords Editor

2007-07-02T16:54:00.000+02:00

You can easily copy/paste one campaign, adgroup, etc. from one AdWords account to another.Just have a look at the screenshots below:STEP 1:STEP 2:STEP 3:

Keyword Insertion in Ad Texts

2007-07-01T14:19:00.000+02:00

If you want to dynamically insert a keyword in your adtext, you simply need to edit your ad text this way:{KeyWord:default_keyword}For instance:{KeyWord:Optimize Your AdWords Ad}Tips for AdWords hereJust follow this link !Best-Position.blogspot.comNote that you can use it in display URLs as well: Best-Position.blogspot.com/{KeyWord:AdWords}For tracking purposes, it can be used in destination URL

AdWords Keyword multiplier - Firefox Extension

2007-06-29T12:58:00.000+02:00

Check this very useful extension for Firefox.It allows to multiply keywords in one list for Google AdWords. You've got to try it!DOWNLOAD AND INSTALL

Simulate a search query as if you were in another region, country or city

2007-06-29T12:37:00.000+02:00

Many advertisers target their campaigns to locations they don't live. So they often can't see their ads showing. But there's a solution.For example you live in Quebec but you targeted your campaign to Toronto. So you can't see your ads as your IP address is likely to be localized in Quebec. It exists parameters you can add at the end of the results URL in the address bar. If you search for "buy

Easily search for info about AdWords

2007-06-28T22:53:00.000+02:00

Don't see your regionally targeted AdWords campaign ? Check your IP location first !

2007-06-28T22:26:00.000+02:00

Easily check where your current IP address is located thanks to this tool.

PPA (Pay-Per-Action) advertising available !

2007-06-23T15:01:00.000+02:00

Google AdWords is globally launching a new pricing model for advertisers: Pay per Action Campaigns.After pay-per-click and pay-per-impressions ads, advertisers are now able to pay for completed actions only (lead, sale, page view, etc.). This pricing model is available for ads displaying on the content network (publishers hosting relevant AdWords ads).What advertisers are concerned ?- You must

Which sites display your ads on the content network ?

2007-06-18T22:57:00.000+02:00

We've been asking for this feature for years, and finally it is available ! (at least for the US advertisers, and worldwide in few weeks).By generating an AdWords report, you can now get statistics about sites from the content network having displayed your ad. Therefore we will have a total control on our ad delivery and performance. Indeed, we will be able to exclude any non-relevant website and