Quality score - Landing page load time
Google AdWords team announced that they will take into account our landing page load time to calculate Quality Score (QS).
The "good news" is that they will grant advertisers a 1-month grace period. I mean if you enter the growing club of the "bad avertisers according to Google", you will have one month to make appropriate changes.
Here are basic recommandations:
- Check your redirects. Avoid to have too many redirects and high delay redirect pages.
- Optimize your images for the web (convert jpg to gif, compress your jpeg files).
- Use third-party web page analysers to get customized advice and tips
Tools to optimize your landing page load time:
- Photofiltre: freeware for pictures. Compress jpeg files. Preview of jpeg file size after compression. Batch process image files.
- Web Page Analyzer : Free web page analysis tool calculates page size, composition, and download time. Gives speed recommendations based on best practices for usability, HCI, and website optimization.