Tuesday, July 10, 2007

Wanna try AdWords?! Get Your Promotional Credit !

These links will lead you to pages where you can legitimately ask for your promotional credit as a new AdWords customer :

http://.../.../.../awo_welcome ($50)
http://.../.../.../aw-freecoupon (£30)
http://.../.../.../aw-redeemitnow (£30)
http://.../.../.../awo-fr-moncoupon (€50)
http://.../.../.../awo-fr-oa-jdn-ba (€50)
http://.../.../.../awo_email_sme (€50)
http://.../.../.../awo-nl-gratisadverteren (€50)
http://.../.../.../masclientes (€50)
http://.../.../.../awo-fr-oa-jdn-ca2 (€50)
http://.../.../.../awo_visa_es (€50)

Monday, July 2, 2007

Copy/cut and Paste campaigns from one account to another with AdWords Editor

You can easily copy/paste one campaign, adgroup, etc. from one AdWords account to another.
Just have a look at the screenshots below:

STEP 1:
STEP 2:
STEP 3:

Sunday, July 1, 2007

Keyword Insertion in Ad Texts

If you want to dynamically insert a keyword in your adtext, you simply need to edit your ad text this way:

{KeyWord:default_keyword}

For instance:

{KeyWord:Optimize Your AdWords Ad}
Tips for AdWords here
Just follow this link !
Best-Position.blogspot.com

Note that you can use it in display URLs as well:
Best-Position.blogspot.com/{KeyWord:AdWords}

For tracking purposes, it can be used in destination URL as well.


Friday, June 29, 2007

AdWords Keyword multiplier - Firefox Extension

Check this very useful extension for Firefox.

It allows to multiply keywords in one list for Google AdWords.
You've got to try it!




DOWNLOAD AND INSTALL

Simulate a search query as if you were in another region, country or city

Many advertisers target their campaigns to locations they don't live. So they often can't see their ads showing. But there's a solution.

For example you live in Quebec but you targeted your campaign to Toronto. So you can't see your ads as your IP address is likely to be localized in Quebec.
It exists parameters you can add at the end of the results URL in the address bar.

If you search for "buy car", the query URL will be:

http://www.google.ca/search?hl=en&q=buy+car&btnG=Google+Search&meta=

If you add the parameter: &gc=1002451 you'll have results as if you were making this search from Toronto. You can easily check it, as you'll see regionally targeted ads (region names below the ad texts).

Such parameters exist for cities, regions, countries, IP addresses, US zip code and latitude&longitude...

Here are the parameters :

&ip= (Simulates an IP address)
&gl= (Specifies a country code. i.e. CA, DE, JP, etc.)
&gr= (Specifies a region code. i.e. US-CA for California)
&gc= (Specifies a city code)
&gcs= (Specifies a city name, must use gr & valid city. i.e. Palo%20Alto)
&gll= (Specifies lat & long in microdegrees. i.e. 37304332,-121393872)
&gpc= (Specifies postal code in US)

Download here the code lists :

CITIES
REGIONS

Thursday, June 28, 2007

Saturday, June 23, 2007

PPA (Pay-Per-Action) advertising available !

Google AdWords is globally launching a new pricing model for advertisers: Pay per Action Campaigns.

After pay-per-click and pay-per-impressions ads, advertisers are now able to pay for completed actions only (lead, sale, page view, etc.). This pricing model is available for ads displaying on the content network (publishers hosting relevant AdWords ads).

What advertisers are concerned ?

- You must use AdWords conversion tracking and have received more than 500 conversions in the last 30 days. If you comply with this, a link will be automatically activated within your interface.

How does PPA advertising work ?

As for other campaigns, you set up a daily budget. In addition to this you can decide how much you are ready to pay for a completed action on your site.

Where will PPA ads show ?

PPA ads will only show on content network. Publishers have a total control on which ads they will display in their ad units. They can select ads by keywords and browse by product category. They can also check for all pay-per-action ads from a specific advertiser.

So there is no competition with the other PPC and CPM ads.
For more information

Monday, June 18, 2007

Which sites display your ads on the content network ?

We've been asking for this feature for years, and finally it is available ! (at least for the US advertisers, and worldwide in few weeks).

By generating an AdWords report, you can now get statistics about sites from the content network having displayed your ad. Therefore we will have a total control on our ad delivery and performance. Indeed, we will be able to exclude any non-relevant website and prevent our investments from being wasted.

You can already find how to run a Placement Performance report in AdWords help center : here
And here is how to exclude websites.