Saturday, February 16, 2008

Download URL Tagging Tool - Google Analytics

Download the free URL tagging tool for Google Analytics






If you're using Google Analytics, I've created for you a free tool that will easily manually tag your destination URL. It's an Excel sheet that generates customized URL to help you track your online campaigns (banners, emails, non-AdWords PPC campaigns, etc.).

You can find it here.




Campaign tracking allows you to properly gauge the success of various ad campaigns.
If you don’t use campaign tracking, Google Analytics may not know how a user reached your site. And you won’t know what marketing effort helped the visitor reach your site.

Why tagging your campaigns' destination URL?

• Find how your visitors arrived to your website.
• Differentiate between organic and CPC
• Organic is tracked automatically
• Destination URLs must be tagged to identify CPC
• Did they come from Google, Yahoo, or MSN
• Did they come by PPC, or Email

You will find more information about campaign tracking here.