Monday, June 18, 2007

Which sites display your ads on the content network ?

We've been asking for this feature for years, and finally it is available ! (at least for the US advertisers, and worldwide in few weeks).

By generating an AdWords report, you can now get statistics about sites from the content network having displayed your ad. Therefore we will have a total control on our ad delivery and performance. Indeed, we will be able to exclude any non-relevant website and prevent our investments from being wasted.

You can already find how to run a Placement Performance report in AdWords help center : here
And here is how to exclude websites.