PPA (Pay-Per-Action) advertising available !

Google AdWords is globally launching a new pricing model for advertisers: Pay per Action Campaigns.

After pay-per-click and pay-per-impressions ads, advertisers are now able to pay for completed actions only (lead, sale, page view, etc.). This pricing model is available for ads displaying on the content network (publishers hosting relevant AdWords ads).

What advertisers are concerned ?

- You must use AdWords conversion tracking and have received more than 500 conversions in the last 30 days. If you comply with this, a link will be automatically activated within your interface.

How does PPA advertising work ?

As for other campaigns, you set up a daily budget. In addition to this you can decide how much you are ready to pay for a completed action on your site.

Where will PPA ads show ?

PPA ads will only show on content network. Publishers have a total control on which ads they will display in their ad units. They can select ads by keywords and browse by product category. They can also check for all pay-per-action ads from a specific advertiser.

So there is no competition with the other PPC and CPM ads.
For more information